After trying tea all over Japan,
we got fascinated with the variety of tea flavors.
Tea with rich umami
Tea as sweet as milk
Tea with crisp astringency
Tea with floral and herbal aroma
Climate, location, cultivation and processing methods, etc...
Among many factors that influence tea flavor, FAR EAST TEA COMPANY pays attention to "Cultivars".
Tea flavor varies a lot by cultivar.
So do taste, aroma, liquid color, how to brew, and even the drinking scene.
Different cultivars become completely different tea.
At present, there exist more than 100 types of tea cultivars. However, over 60 years ago, more than 90% of Japanese sencha (steeped green tea) was a cultivar called “Yabukita.”
It is the most popular cultivar in Japan with an over 70% market share.
“Yabukita” was high-quality as sencha and easy to cultivate. It grew popular explosively and became Japanese sencha’s standard immediately.
On the other hand, most other cultivars than “Yabukita” are very minor with less than 1% of production volume.
When not many people know that tea has cultivars first of all, only few know these cultivars with small production volume.
But we became strongly attracted by these less-known cultivars.
"Yabukita" and "Others"
FAR EAST TEA COMPANY decided to give our attention to tea’s individualities and pursue the charm of “cultivars” as the biggest factor on the day we became aware of how delicious single origin teas are.
All the teas we offer are single origin teas, which are single cultivars from single farms.
Tea producers have various concepts and thoughts to make tea.
Every cultivar has its own aroma and flavor. We selected our products,
focusing on single origin teas so that consumers can enjoy each cultivar’s charm directly.
As a brand pursuing the charm of “cultivars”
Our wish to pursue the charm of “cultivars” is also shown on our logo.
The discoverer of “Yabukita,” Hikosaburo Sugiyama,
is also called Father of Japanese tea’s cultivar improvement.
In 1892, "Ban No. 1," a cultivar found by him,
was registered as an “approved cultivar” for the first time in Japan
and the concept “cultivar” first gained public recognition.
So we defined the year 1892 as the beginning of Japanese tea’s diversity
and set it as a symbol of our brand.