CONCEPT

お茶の画像

After trying tea all over Japan,
we got fascinated with the variety of tea flavors.

Tea with rich umami
Tea as sweet as milk
Tea with crisp astringency
Tea with floral and herbal aroma

Climate, location, cultivation and processing methods, etc...
Among many factors that influence tea flavor, FAR EAST TEA COMPANY pays attention to "Cultivars".

Tea flavor varies a lot by cultivar.
So do taste, aroma, liquid color, how to brew, and even the drinking scene.
Different cultivars become completely different tea.

At present, there exist more than 100 types of tea cultivars. However, over 60 years ago, more than 90% of Japanese sencha (steeped green tea) was a cultivar called “Yabukita.”
It is the most popular cultivar in Japan with an over 70% market share.

“Yabukita” was high-quality as sencha and easy to cultivate. It grew popular explosively and became Japanese sencha’s standard immediately.

On the other hand, most other cultivars than “Yabukita” are very minor with less than 1% of production volume.

When not many people know that tea has cultivars first of all, only few know these cultivars with small production volume.

But we became strongly attracted by these less-known cultivars.

"Yabukita" and "Others"

FAR EAST TEA COMPANY decided to give our attention to tea’s individualities and pursue the charm of “cultivars” as the biggest factor on the day we became aware of how delicious single origin teas are.

All the teas we offer are single origin teas, which are single cultivars from single farms.

Tea producers have various concepts and thoughts to make tea.

Every cultivar has its own aroma and flavor. We selected our products,

focusing on single origin teas so that consumers can enjoy each cultivar’s charm directly.

As a brand pursuing the charm of “cultivars”

Our wish to pursue the charm of “cultivars” is also shown on our logo.

The discoverer of “Yabukita,” Hikosaburo Sugiyama,
is also called Father of Japanese tea’s cultivar improvement.
In 1892, "Ban No. 1," a cultivar found by him,
was registered as an “approved cultivar” for the first time in Japan
and the concept “cultivar” first gained public recognition.
So we defined the year 1892 as the beginning of Japanese tea’s diversity
and set it as a symbol of our brand.

お茶の画像

Our favorite teas to you

We have visited many producers all over the country to listen to their thoughts and difficulties in front of a beautiful tea farm and drink innumerable cups of tea.

What kind of thoughts and history are there in their tea making?
What is the secret of a delicious flavor?
Such knowledge makes a better tea flavor and amuses us to capture our hearts.

FAR EAST TEA COMPANY selects attractive teas only.

We visited tea-producing regions all over Japan and selected teas.
We wish these attractive teas entertain you with their own uniqueness and amusingness.

We wish your daily life is enriched with your favorite teas of your choice.
FAR EAST TEA COMPANY provides such an encounter between you and teas.

A limitless expanse of the endlessly interesting tea world to you.

LATEST JOURNAL

2021.06.11

"An island in a sea of mist." Umami focused tea made by three generations|Arimura Tea Factory in Kirishima City, Kagoshima

Be wise, be stoic. Everything we can do to make delicious tea. | Izumo Tea Factory in Izumo City, Shimane

2021.05.13

Be wise, be stoic. Everything we can do to make delicious tea. | Izumo Tea Factory in Izumo City, Shimane

The individuality of each cultivar. Mountain-grown-tea nurtured by nature. | Taruwaki Tea Farm in Kawane Honcho, Shizuoka Prefecture

2021.05.11

The individuality of each cultivar. Mountain-grown-tea nurtured by nature. | Taruwaki Tea Farm in Kawane Honcho, Shizuoka Prefecture

つながりを大切に。森の恵みから生まれる狭山茶 ー 埼玉県所沢市〈平岡園〉

2021.04.03

つながりを大切に。森の恵みから生まれる狭山茶 ー 埼玉県所沢市〈平岡園〉

栽培から抽出まで。LIGHT UP COFFEE・川野優馬さんが考えるコーヒーのこと。(後半)

2021.03.24

栽培から抽出まで。LIGHT UP COFFEE・川野優馬さんが考えるコーヒーのこと。(後半)

栽培から抽出まで。LIGHT UP COFFEE・川野優馬さんが考えるコーヒーのこと。(前半)

2021.03.11

栽培から抽出まで。LIGHT UP COFFEE・川野優馬さんが考えるコーヒーのこと。(前半)

“Mastering Yabukita

2021.02.27

“Mastering Yabukita" - The Classic of tea making with sincerity | Nagayama Tea Farm in Minamikyushu City, Kagoshima

‘c7h8n4o2’, Suzuna Kodama's favorite chocolate |  “Just because I like it

2021.02.10

‘c7h8n4o2’, Suzuna Kodama's favorite chocolate | “Just because I like it" is the reason why I choose chocolate

Tea glowing with all the nature on the Makinohara Plateau(2/2)  | Oguri Tea Farm & Sugita Tea Farm, of Makinohara, Shizuoka

2019.11.06

Tea glowing with all the nature on the Makinohara Plateau(2/2) | Oguri Tea Farm & Sugita Tea Farm, of Makinohara, Shizuoka

Tea glowing with all the nature on the Makinohara Plateau(1/2)  | Oguri Tea Farm & Sugita Tea Farm, of Makinohara, Shizuoka

2019.08.25

Tea glowing with all the nature on the Makinohara Plateau(1/2) | Oguri Tea Farm & Sugita Tea Farm, of Makinohara, Shizuoka

A young tea producer dedicated to infinite possibilities of tea. | Ishiyama Tea Factory in Sashima, Ibaraki

2020.12.06

A young tea producer dedicated to infinite possibilities of tea. | Ishiyama Tea Factory in Sashima, Ibaraki

Tea farmer’s decision to bet his professional life. Master of Fujiedakaori | Nakayama Tea Factory in  Fujieda City, Shizuoka

2020.12.06

Tea farmer’s decision to bet his professional life. Master of Fujiedakaori | Nakayama Tea Factory in Fujieda City, Shizuoka

Tea making with passion and effort. Chiran’s leading tea producer | Shimokubo Isao Tea Factory in Minamikyushu City, Kagoshima

2020.10.14

Tea making with passion and effort. Chiran’s leading tea producer | Shimokubo Isao Tea Factory in Minamikyushu City, Kagoshima

Best farm’s organic tea with time and effort. | Niikawa Tea Factory in Ukiha City, Fukuoka

2020.09.28

Best farm’s organic tea with time and effort. | Niikawa Tea Factory in Ukiha City, Fukuoka

How tea is drank matters. An Eco Farmer thinks about consumers | “Segawa Tea Farm” in Minamikyushu City, Kagoshima

2020.09.28

How tea is drank matters. An Eco Farmer thinks about consumers | “Segawa Tea Farm” in Minamikyushu City, Kagoshima

Products of craftsmanship. Manufacturing triggered by “likes” | Nankei Pottery in Yokkaichi City, Mie

2020.09.25

Products of craftsmanship. Manufacturing triggered by “likes” | Nankei Pottery in Yokkaichi City, Mie

“Quantity over quality” to “Quality over quantity.” Tea farm directly connected with customers | Marushige Shimizu Tea Factory in Suizawa-cho, Yokkaichi City, Mie

2020.09.24

“Quantity over quality” to “Quality over quantity.” Tea farm directly connected with customers | Marushige Shimizu Tea Factory in Suizawa-cho, Yokkaichi City, Mie