For first-time visitors to the FETC store

There are several ways to choose tea.

You can choose tea by region, producer, cultivar, etc... There are many ways to pick tea.

There are many ways to choose tea, but we recommend you prefer tea by taste first.

The tea taste primarily consists of umami, astringency, and bitterness, and adding aroma creates the balance of these three tastes.

Therefore, FETC introduces teas with umami, sweetness, astringency, bitterness, and aroma, each of which has its unique charm.


Each tea page also introduces keywords that describe the characteristics of the tea's flavor and the producer's story, so please try to find the tea you like.

For those who do not have a teapot or would like to brew tea outside the home, we also offer drip bags that make it easy to brew delicious tea.

This is a convenient item that even beginners can use to brew delicious tea. If you want to use this item, please select "Loose Leaf + tea drip bag" as an option when purchasing.

For those who wish to try a wide range of different types of tea or learn more about tea, we recommend the Tea Subscription Service and the six assortments.


FETC's regular tea delivery service sends two different types of tea each month.

You can compare the different teas in terms of taste, aroma, cultivar, and region, and also enjoy the story of the tea and information about its producer.

We also show you how to brew each tea, so even beginners can enjoy them.

From beginners to tea lovers, this subscription service allows you to learn about tea while enjoying a different tea each month.


This pack contains two packs of each of 6 kinds of tea for 12 packs to enjoy.

If you are new to tea or would like to compare different teas, this is the pack you should pick up when you have trouble choosing a tea.

We are welcome to contact us via chat if you have any requests or questions.

We will reply within 24 hours, so please get in touch with us.

Welcome to the unique and profound world of Japanese tea.

We hope you will find your favorite tea.