At present, there exist more than 100 types of tea cultivars. However, over 60 years ago, more than 90% of Japanese sencha (steeped green tea) was a cultivar called “Yabukita.”
It is the most popular cultivar in Japan, with an over 70% market share.

“Yabukita” was high-quality as sencha and easy to cultivate. It grew popular explosively and became Japanese sencha’s standard immediately.

On the other hand, most other cultivars than “Yabukita” are minor, with less than 1% production volume.

When not many people know that tea has cultivars, only a few know these cultivars with small production volumes.

But we became strongly attracted by these less-known cultivars.

We have visited tea producers all over Japan, listening to their thoughts and hardships while standing in front of their beautiful tea fields and drinking countless cups of tea.

What kind of thoughts and history are there in their tea-making?
What is the secret of a delicious flavor?
Such knowledge makes a better tea flavor and amuses us to capture our hearts.

FAR EAST TEA COMPANY selects attractive teas only.

We visited tea-producing regions all over Japan and selected teas.
We wish these attractive teas entertain you with their own uniqueness and amusingness.

We hope your daily life is enriched with your favorite teas of your choice.
FAR EAST TEA COMPANY provides such an encounter between you and teas.

A limitless expanse of the endlessly exciting tea world to you.