ABOUT US
"yabukita" and "OTHERS"
FAR EAST TEA COMPANY decided to focus on tea’s individualities and pursue the charm of “cultivars” as the most significant factor when we became aware of how delicious single-origin teas are.
All the teas we offer are single-origin teas, single cultivars from single farms.
Tea producers have various concepts and thoughts for making tea.
Every cultivar has its aroma and flavor. We selected our products,
focusing on single-origin teas so that consumers can enjoy each cultivar’s charm directly.
As a brand pursuing the charm of “cultivars”
Our wish to pursue the charm of "cultivars" is also shown on our logo.
The discoverer of "Yabukita," Hikosaburo Sugiyama, is also the Father of Japanese tea's cultivar improvement.
In 1892, "Ban No. 1," a cultivar found by him, was registered as an "approved cultivar" for the first time in Japan, and the concept of "cultivar" first gained public recognition.
So we defined the year 1892 as the beginning of Japanese tea's diversity and set it as a symbol of our brand.